Permanent claim record · Michigan

The 'Pure Michigan' phrase was coined in 2006 by McCann Detroit employee Mark Lantz; Governor Granholm allocated a $45 million tourism fund at the campaign's launch.

Verified
Raw value (vault-stripped) {"tags":["pure-michigan","tourism"],"text":"The 'Pure Michigan' phrase was coined in 2006 by McCann Detroit employee Mark Lantz; Governor Granholm allocated a $45 million tourism fund at the campaign's launch.","category":"history"}
Predicatetrivia.fact
SubjectMichigan (place)
As of
StatusVerified
SourceMichigan Pop Culture, Game Shows & Trivia Content Mine — Perplexity Deep Research (March 2026) (trust 6.5/10)
Reference—
Document hashpending evidence-pack link
Provenance chain
Claim IDff168718-fc2a-4852-b62f-6bf875d4389f